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| Painted on the side of the building "E J Norris Estate Agent, Local Agent, Batavia Insurance Coy Ltd. W Collins Moonee Ponds." Photo Lenore Frost 2017. |
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| Building in Russell St, Essendon, looking south. Photo Lenore Frost 2017. |
Edward James Norris lived in several local addresses around the station, including Robb St and Flower St. His business premises, and possibly residence as well, was at 19 Russell St. He died in 1923, as did the signwriter, William Gilbert Collins of Clarinda Rd, Moonee Ponds. That puts the latest the sign could have been painted as 1923.
The earliest date for the sign may have been 1919. In that year Edward James Norris was listed in the Electoral Roll at Devonport, Tasmania.
The name Batavia caught my eye, being a place-name no longer in use. It was the capital city of the Dutch East Indies until 1943 when it fell to the Japanese. In 1945 it was renamed Jakarta by Indonesian Nationalists, and accepted by the international community in 1949.
See more about the Batavia Insurance Co on the Time Travellers website.
Great sign and wonderful that you can preserve it in some way. Also an interesting name for an insurance company. Clearly exotic was preferred over staid and dependable.
ReplyDeleteI was immediately attracted by the name of the company, largely because Batavia is not a place-name you hear a lot of these days. I think at the time it was a well-known insurance company providing marine and fire insurance. They celebrated their centenary in 1943, so they had been around a long time and could be considered to be reliable, I guess.
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