Old shop sign, Moonee Ponds

Old shop sign corner Bent and Fanny Sts, Moonee Ponds.  Photographer: Christine Laskowski

Bushells Blue Label was the tea of flavour.

 

Old shop sign corner Bent and Fanny Sts, Moonee Ponds.  Photographer: Christine Laskowski

 

Wedgwood meat pies and Cornish pasties

The Batavia Insurance Coy Ltd

Painted on the side of the building "E J Norris Estate Agent, Local Agent, Batavia Insurance Coy Ltd.  W Collins Moonee Ponds."  Photo Lenore Frost 2017.

Building in Russell St, Essendon, looking south.  Photo Lenore Frost 2017.

A recent demolition in Russell St, Essendon, opposite Essendon Station, has revealed a long-hidden sign advertising the service of E J Norris, real estate agent and local agent for the Batavia Insurance Company.

Edward James Norris lived in several local addresses around the station, including Robb St and Flower St.  His business premises, and possibly residence as well, was at 19 Russell St.   He died in 1923, as did the signwriter, William Gilbert Collins of Clarinda Rd, Moonee Ponds.  That puts the latest the sign could have been painted as 1923.

The earliest date for the sign may have been 1919.  In that year Edward James Norris was listed in the Electoral Roll at Devonport, Tasmania.

The name Batavia caught my eye, being a place-name no longer in use.  It was the capital city of the Dutch East Indies until 1943 when it fell to the Japanese.  In 1945 it was renamed Jakarta by Indonesian Nationalists, and accepted by the international community in 1949.  

See more about the Batavia Insurance Co on the Time Travellers website.

Sign of the times

Photo courtesy of Christine Laskowski.

This sign has recently been uncovered.  Go to the Time Travellers website to see where.